The florist on
Moor Street

Flowers at Moor Street began as a market stall at Covent Garden. Every morning at dawn, we'd select the best British-grown stems and tie them into bunches for commuters, theatre-goers, and anyone who needed a moment of beauty in their day.

The stall grew. Then a shopfront became available on Moor Street — a narrow Soho street that had been home to tailors, printers, and artisans for two centuries. We took it. We wanted flowers to feel like part of the neighbourhood, not a transaction.

We're at New Covent Garden Market by 5am, six days a week. We buy directly from British growers whenever we can — Cornwall, the Cotswolds, Lincolnshire, Kent — and supplement with the finest Dutch and Italian imports when the season demands it.

Every bouquet is tied to order. No pre-made bunches sitting in water. No cellophane. No floral foam. Just the best stems of the day, wrapped in kraft paper, tied with ribbon, and handed to you or delivered by our own couriers.

We're not perfect, but we're trying. All our wrapping is recyclable kraft paper. We've eliminated floral foam entirely — a petroleum-based product that never biodegrades. We compost every stem that doesn't make it into a bouquet.

British-grown flowers travel an average of 50 miles to reach us. Imported flowers travel 4,000. That's why our seasonal edit prioritises home-grown — better for the planet, fresher for you.

Moor Street sits between the theatres of Shaftesbury Avenue and the restaurants of Soho. Our neighbours are costume designers, independent booksellers, and the occasional film crew. The West End is our home, and we make flowers for the way people live here — beautifully, unexpectedly, always in motion.